Benefits Direct - Website / DM Channels vs Distributor/Agent

Direct - Website/DM Channels

Benefits:

• Consistent brand image, therefore no dilution of brand/ product
• You can control the entire process/marketing activity

STB’s experience:

• Target the right audience
• Source the best marketing data lists for the target audience
• Advise on size / weight / format of a mail-piece
• Advise on achieving optimisation on postal costs
• Management of the mail fulfilment process
• Provision of telemarketing services by local language speakers for follow-up research / data cleansing 
• Translation of marketing materials into local language.

Benefits to you from working with STB:

• Knowledge of international direct marketing
• Reliable data from quality sources
• Save time by only briefing a single contact once for any number of countries - Improved quality of data

Still unsure about the best route? Call STB today on +44 (0) 1509 670567

Return to Direct Marketing as an Export Tool

Read about the business benefits of exporting

Distributor/Agent

Benefits:

• Established key local contacts/relationships
• Based locally in the export market of choice

Consideration:

• Will they be able to offer and maintain a consistent level of support once you have launched into the new market.
• Will they be delivering the sales and profit you require?
• Will your brand image be maintained?

If you are using a distributor or agent in a country, direct marketing can be used effectively to drive business to your agent as well as increasing your brand awareness.

Still unsure? Call STB today on +44 (0) 1509 670567

Support is available for businesses considering exporting from UK Trade & Investment