Customer Profiling

Improve the response to your marketing campaigns

When you are looking for new customers do you have a specific strategy and profile of the type of company or person you’d like to acquire as a new client?

How do you go about deciding the type of business or type of person to go after?

Response to both your customer and prospect mailings can be improved by profiling your existing customer base and understanding more about whom your customers are and what they look like.

First you will need to enhance your customer database with additional information. For business to business customers this would include number of employees and SIC (Standard Industrial Classification). For consumers this would include any sort of additional lifestyle information – what newspapers they read, what sport they play, what their interests and hobbies are, what their income is, what sort of property they live in etc.  You will then get a penetration analysis comparing your customer base with the “universe” allowing you to focus your targeting on the groups with the most potential.