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Royal Mail Launch Advertising Mail in May 2011

Posted by: Sue Barnes Posted Date: 25/03/2011
Royal Mail Launch Advertising Mail in May 2011. This discount scheme for advertising mail is due to be rolled out to retail customers while improving the existing offering to wholesale customers such as DSA’s. What effect will this have on direct marketing in the UK?

Postal Markets open up in a further 11 EU countries

Posted by: Sue Barnes Posted Date: 31/01/2011

On January 1, 11 member states of the European Union ended their postal monopolies, Under the terms of the European Union's Third Postal Directive, Austria, Belgium, Bulgaria, Denmark, France, Ireland, Italy, Portugal, Slovenia and Spain joined the other six countries that have already ended the postal monopoly rights for their traditional national carrier -  Estonia, Finland, Germany, the Netherlands, Sweden and the United Kingdom. In these nations, the last and largest reserved area of the mail – letters up to 50 grams – are open to competition. As a result, some 95 percent of the EU’s internal postal market is liberalized.

With a further 11 European countries ending their postal monopolies, this should be good news for direct mailers.  In theory over the longer term, as competition develops, this should bring lower postage costs as has already been seen in the UK. However, to date this has been slow to develop in many of the other liberalized countries.

The remaining ten EU member states, who are new entrants to the European Union – Cyprus, Czech Republic, Luxemburg, Greece, Hungary, Latvia, Lithuania, Poland, Romania, and Slovakia however, have been granted an additional two years to implement full liberalization in their countries.

UK postal operator announces second DM sale

Posted by: Sue Barnes Posted Date: 01/12/2010

Royal Mail is aiming to encourage advertisers to try new direct mail tactics to boost the performance of their marketing campaigns.

Find out how to maximise the benefit of this offer.

The postal operator has today announced its second DM Sale, offering 20 per cent discount on new or additional mail volumes throughout March and April 2011. It follows the success of Royal Mail’s first-ever DM Sale earlier this year.

And new for the 2011 DM Sale is the opportunity for marketers to receive a discount when they try even more creative campaigns in a larger size or with samples.