No! Google translate won’t do!
If you are looking to translate your marketing materials or your website into the language of your potential export market then the investment in good relevant translation will pay off many times over.
I have recently been involved in a Linked-in discussion on international business and some people were advocating the use of Google translate to translate marketing materials and websites. This is really not the right thing to do. Whilst Google translate can help in getting the gist of a subject, if you receive an e-mail in a foreign language, for example. It is, however, not the right tool if you wish to develop successful international marketing.
Similarly, even though English is quoted as being the global business language, it really is far from the truth. Also, it is impossible for you to second guess and dangerous for you to make assumptions on the level of English fluency of your target audience. Marketing in the local language always gives you the best opportunity for success.
To read more about how to expand successfully into International markets take a look at my article “ The Keys to Successful International Marketing” published this month in Direct Commerce magazine.
It was very interesting to read the results of some recent research carried out by GI Insight that shows that direct mail remains a powerful tool for driving online traffic.
We have just been informed, by Royal Mail, that they are delaying implementation (Royal Mail branding coming on all machine sorted mail) pending further consultation! If we hear more we will keep you posted.
Royal Mail has said that all machine sorted mail from September 2011 will feature the mark” Delivered by Royal Mail.”
The Directive on Consumer Rights has now been adopted
The European Commission legislative proposal for Data Protection
Small and medium sized businesses can breathe a sigh of relief at this news.
STB have moved!
Following a great year, using direct marketing (amongst other tools) to bring clients success in a wide range of industries and market places all around Europe, STB Direct Marketing Ltd out-grew their previous offices and have moved. STB can now be found at:
Regus House
Herald Way
Pegasus Business Park
Castle Donington
DE74 2TZ
Contact Details are:
Tel : +44 (0) 1509 670567
Fax: +44 (0) 1332 638001
E-mail :
[email protected]
