Targeting more countries in Europe

You have already expanded into one or two markets in Europe, but have found that you made some mistakes that were a bit costly to your business. You are ready to continue your expansion into another market, but want to eliminate waste on errors this time.

Our Approach

• Gain a detailed understanding of your plans for expansion into new market.
• Develop understanding of your business, products/services, target audience, opportunities and challenges. Review previous expansion processes what went wrong and why
• Consider whether this is the right market.

Process

• Build structured plan of action to include:
  • Market Research
  • Cultural and language considerations
  • Legal considerations
  • Marketing plan
  • Implementation
  • Timescales
  • Measurement

We would work with you to provide advice and resources where required along the way.