Your Route to Successful Direct Marketing in Europe
About STB Direct Marketing
STB Direct Marketing Ltd specialises in working with companies who are looking to expand into European markets, helping you to make a successful move into new European territories, or drive more business from existing countries in which you currently trade.
STB Direct Marketing Limited was founded in 2001 by Sue Barnes, B.A. (Hons),Dip.DM, F.IDM who has some 30 years’ experience in this particular sector. We have worked with a range of clients from large multi-national businesses to small and medium sized companies.
Our specific focus is around direct marketing data management. From sourcing high quality data for postal and email marketing, as well as data cleansing and de-duplication, customer data profiling and enhancement, mailing fulfilment and data modelling and understanding your data dynamics.
Direct Marketing Data
Successful Direct Marketing Campaigns...
Successful direct marketing campaigns depend on good quality data.
This data might be from a variety of sources:
- Your existing customer database
- One or more existing prospect databases
- New prospect data from external sources
Wealth of experience...
STB Direct Marketing has a wealth of knowledge based on many years’ experience of sourcing quality and compliant data both in the UK, Europe and Internationally.
- Postal data for your mailing campaigns
- Telephone data for telemarketing or follow-up campaigns
- SMS for your mobile campaigns
- Business to Business
- Consumer
We only use quality data from our unrivalled personal contacts across Europe and Internationally, because we understand that it is crucial for your campaign success and cost effectiveness.
If you are looking to target a number of different countries you can forget having to deal with numerous different local list brokers and eliminate the potential of misinterpretation due to language differences.
As marketing professionals STB Direct Marketing are also able to provide you with advice on targeting and suggest alternative approaches to reaching your target audience, whether you are looking for business to business data or consumer data.
Our Expertise
Data Cleansing
We can cleanse and de-duplicate your existing customer or prospect database. This will not only reduce waste by ensuring you are only sending marketing campaigns to valid targets but also enhances the level of professionalism of your business to existing customers and new prospects.
Data de-duplication is more an art than a science and requires detailed knowledge of the process and data in general, to ensure that it is carried out to produce the optimum result. This is especially relevant when it comes to data from different countries where address formats etc vary.
STB Direct Marketing have many years’ experience of managing data-duplication projects and are aware of the many issues and pitfalls that can arise when dealing with the complexities of data.
Under current trading conditions and the resulting restrictions on marketing budgets, updating and cleaning your database is now more important than ever.
Data Profiling and Enhancement
When you are looking for new customers do you have a specific strategy and profile of the type of company or person you’d like to acquire as a new client?
How do you go about deciding the type of business or type of person to go after?
Response to both your customer and prospect mailings can be improved by profiling your existing customer base and understanding more about who your customers are and what they look like.
We can enhance your database with additional variables, analyse and provide you with a profile of your existing customer base. This will enable you to segment your data more effectively and lead you to allocating your marketing budget and resources with greater precision and improving your return on investment from your marketing campaigns.
Mailing Fulfilment
To save you time and make your mailings into Europe simpler and faster, STB Direct Marketing can source the correct mailing fulfillment supplier for your campaign and manage the whole project for you. It doesn't matter what your fulfillment requirements are:
- Catalogues into polywrapping
- Direct mail into an envelope or self mailers
- Inkjetting or address labels
We have the experience and knowledge of all types. We can also advise on the optimal size of a mailing piece to enable you to take advantage of the most cost effective postal rates.
There are a range of mailing services available to companies carrying out Pan-European or International direct mail campaigns and STB Direct Marketing can advise and source the best service to meet the objectives for your marketing activity.
What Our Clients Say
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