iDi London

iDi London Marketers Forum - Monday April 27th, 2009We will be at the iDi London Industry debate on Monday 27th April 24, 2009.

An afternoon of marketing industry debate has been arranged to precede the ever-popular eighth annual International Direct Marketing Networking Party and to co-incide with the Internet World event being held at Earls Court 2, Tuesday to Thursday (April 28-30).

Following on from the successful iDi event in New York the topic for discussion will be: The Cross Media Challenge – Making the most of integrated campaigns’.

iDi Marketers Forum - Monday April 27th, 2009In a multi-channel, media blended world, response generation, customer retention and return on the marketing spend are hard to measure.

The panel will explore the marketing effectiveness of integrated campaigns and the challenges they present. Case studies will illustrate how some very different products have benefited from an integrated approach, despite the established ‘system’ of individual agencies for each channel and a lack of cross-media analysis.

Monday’s debate will be led by a panel of experts – chaired by DMI columnist Rosemary Smith (of RSA Direct and Opt-4) and featuring:

  • Ian Hughes of Consumer Intelligence (also a DMI columnist)
  • Dominic Duffy of Ceros Media
  • Paul Williamson of Realia
  • Steve Kemish of Adestra and
  • Mike Talbot of Alterian.

This will be followed by the Eighth annual International Direct Marketing Networking Party,
at the Little Ship Club, London: Monday April 27.

Visit iDi Marketers Forum for more information.